Behind the production and sale of every Öllöv horseshoe, there is a true passion for offering horses all over the world a better, more comfortable and safer shoe. We are the world leader in rubber horseshoes. The first version of the Öllöv Rubber Horseshoe was produced over 25 years ago. The current shoe, the Öllöv SoftStep, is the result of several years of work by farriers and riders in developing and improving the shoe even further.